avatar for Izzy


The Big Flip, LLC
Director & Producer
San Francisco Bay Area
Director, Producer and Editor for documentary THE BIG FLIP, which is making its premiere at the festival. I've built a successful career in advertising as a researcher and strategist in human behavior, social trends and popular culture. Some of my favorite work is for visionary clients like Oakley, Apple, and Nike, as they've enabled me to do some incredibly fun ethnographic-documentary research work. My struggles as an “accidental” breadwinner wife is the spark that led to the making of THE BIG FLIP.

My senior film project from the University of Southern California’s School of Cinematic Arts, "Sugared Peas," was screened at film festivals around the world— including Vancouver International, Frameline (SF), and Verzaubert (Berlin, Munich, Koln, Frankfurt). I want to keep making documentaries that allow me to marry my interest in understanding big cultural shifts that change how we live, work and play—and my passion for storytelling and filmmaking.